Project Name
Run Nation: Rules Animation
Platforms
LED Screen (16x9), Website (16x9), Social Media (9x16)
Formats
1024 x 512 (Main Screen), 1280 x 768 (Entrance Screen), 1080x1920 (Phone Screen)
Quantity
3 x Videos.
Duration
Approximately 60 seconds.
Deadline
11:59 AM AEDT, January 31, 2026
Revisions
2 Complementary Revisions.
Minor adjustments only, major stylistic or structural changes may incur additional costs.
Minor adjustments only, major stylistic or structural changes may incur additional costs.
Assets
https://youtu.be/3t6hM5tRlfA?si=WAffbx6yGW8HhmSL,
https://www.dropbox.com/scl/fo/647cs4161wsle7ic3ohpr/ABROoJpJmAGqb6eetzDFrGI?rlkey=oyfjv7owr9iuttkmkab1j0yxy&st=vu4m9osd&dl=0
https://www.dropbox.com/scl/fo/647cs4161wsle7ic3ohpr/ABROoJpJmAGqb6eetzDFrGI?rlkey=oyfjv7owr9iuttkmkab1j0yxy&st=vu4m9osd&dl=0
Reference Frame
Scene 1: Title Card
No Voiceover.
Run nation logo, black banner, rugby ball flys across the screen to transition into the next scene.
"OFFICIAL RUN NATION RULES"
Reference Frame
Scene 2
"A modern-day joust, separated by a line down the middle.. we call the divide."
Run nation field transitions in against a grey background.
"THE DIVIDE”, bold text pops up.
Reference Frame
Scene 3
Who picks the lane? Well that's the ball runner's job.
Two arrows slide in.
One arrows says “Who picks” and the other arrow says “The lane?”
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Scene 4
"What's his objective? To run as hard and as straight as possible, to stay inside his lane and bounce off a wannabe defender."
Arrow goes straight, simple animation of 2D figure running forward with his back to the camera towards the other end, towards an idle defender. As soon as he reaches the defender, the scene flashes into the next scene.
"WHAT'S HIS OBJECTIVE?"
Reference Frame
Scene 5
"The defender? Well, his job is more about timing. Does he let the ball runner run past halfway? Past the break line? before he crosses the divide? Or is he that guy? Will he risk it all, take the space, hit the chamber, and dictate the terms."
Arrow pops up above defender. Ghost ball runner runs past him as script mentions “Does he let the ball runner run past halfway?”
"THE DEFENDER"
Reference Frame
Scene 6
“Will he risk it all, take the space, hit the chamber, and dictate the terms.”
Camera pans into defender anticipating the ball runner collision. Camera pans into his face, and transitions into the next scene.
No text.
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Scene 7
You’re about to see chaos personified, but there are rules to this game.
Defender and ball runner facing eachother.
“RUNNATION OFFICIAL RULES”
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Scene 8
The target zone for The Defender is from belly button to collar bone and You best be wrapping that arm when that shoulder hits.
Target Zone text pops up and dotted lines pop up around the target area when the script mentions “belly button to collar bone”
Text "BELLY BUTTON" and "COLLAR BONE" pop up.
Reference Frame
Scene 9
"As for The Ball Runner... he can't step away, he can't step out but has to step into The Defender"
Ball runner runs forward, while Ghost ball runner steps away from the defender.
No text.
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Scene 10
"You get two exchanges. We have two classes, One run, One tackle!"
Ball runner faces defender.
"RUN" text above ball runner, "TACKLE" text above defender.
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Scene 11
Once a collision's made, you have 30 seconds to return to your go zone or you will be marked as a TKO!
Tackle animation.
30 second timer pops up on screen and finishes, then "TKO" text pops up.
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Scene 12
If a judge calls it a draw... Well, there are no drawers in RUNNATION. We go to overtime clashpoint, One coin toss, One clash, One champion! You're about to see a showdown. Inside the showdown.
Banner transitions in. Coin flicks past screen to transition to next scene.
"THERE ARE NO DRAWERS IN RUN NATION" text on banner.
Reference Frame
Scene 13: Logo Animation
You thought your cup was full huh? You have no idea. Welcome to the future... Welcome to Run Nation".
Banner transitions in, run nation logo pops up.
WELCOME TO RUN NATION