Welcome, Hound.

Please see your service agreement below.

Service Agreement

Project Name
HOUND: Muscle Tee 3D Cinematic
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Platform
Instagram, Tiktok & Meta Ads.
Deadline
Deadline to be confirmed.

Please note that revisions may affect the delivery timeline.
Revisions
1 Complementary Revision Per Video.

Please note that a revision is defined as minor change in transitions, graphics or copywriting.
Assets Required
1 x Hound Logo.

Visual reference frames for 4 3D Characters.

4 x high-resolution PDF artwork files for the Muscle Tee colourways.

Format
1 x Hound Muscle Tee Clothing Cinematic: .mp4, ~30 seconds duration or ~15 second duration depending on choice.

Includes 3 FREE Static 3D Renders: .png. These renders can be re-rendered and repurposed across future HOUND creatives, e-commerce photos to maintain visual consistency and improve production efficiency.

Character Designs

Reference Frame

Sample Character Design

A male HOUND character designed to feel like a selectable fighting-game character. This creates an immediate connection with the audience through familiar gaming culture and character-selection screen. He has an intimidating presence that reminds the audience of a character selection screen. This gamifies the campaign, increasing memorability and reinforcing HOUND’s gaming-inspired visual identity.

Project Scope

Reference Frame

Part 1: Hook

Start of Lekkerfaces: Codebreaker.

The cinematic opens with a futuristic science lab. The first section of Lekkerfaces: “Code Breaker” plays with the voiceline "Welcome Aboard". The laboratory powers up. The 3D character loads into the chamber, creating the feeling of a character selection screen, which represents the customer's choice between HOUND’s different Muscle Tee colourways.

Reference Frame

Part 2: Merch Lineup Reveal

Lekkerfaces: Codebreaker, 11 seconds.

Four futuristic containment pods illuminate with each kick. Each pod contains a different character wearing a different Muscle Tee colourway. Each kick triggers the reveal of a new pod and colourway, through all four characters in the sequence.

Reference Frame

Part 3: The Breakout

All four characters then break out of their pods as the glass shatters around them. The video escalates into chaos, acting as a payoff to the video where the subjects have escaped, adding depth and continuity to the campaign's storytelling. The characters step out wearing the four different Muscle Tee colourways, forming a dramatic final lineup.

Pricing

All services included.
$1,400 AUD
30-Second HOUND Muscle Tee Launch Cinematic: $1,400
FREE character design preview included, covering concept development, modelling and materials to create a unique and memorable campaign asset.
1 FREE Revision Included. Please note that a revision is defined as minor change in transitions, graphics or copywriting.
Includes 3 FREE static 3D renders, which can be re-rendered and repurposed across future HOUND creatives to maintain visual consistency and improve production efficiency for future campaigns.
No physical setup or model hire required. All assets are created virtually for a seamless, fuss-free process that saves you time.
Gamified visual identity designed to differentiate HOUND from competitors.
Designed to captivate viewers and translate hype & excitement into sales.
An attention-grabbing hook designed to maximise virality and optimise viewer retention.
Rapid Turnaround
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